Seven Things You Will Learn In This Week's Issue Of PR News
1. Agency communicators should be consultants, not practitioners.
2. The most influential Web sites you've never heard of are out to change the way you do business.
3. In a Business 2.0 list of the 101 Biggest Business Blunders, Wal-Mart appeared six times.
4. To start a "jam session" in your company, select facilitators based on areas of expertise.
5. Third-party spokespeople add credibility to an organization facing a reputation crisis.
6. Targeting a small audience can end up impacting hundreds, thousands or millions of people.
7. Employees fall into one of three categories when facing change.