Archive: June 2007

The days when corporate communications amounted to a glib “PR man” with a lengthy Rolodex are long gone. Today, the communications professional has grown into a full-fledged business operation with a direct impact on the… Continued

Company: International Hyperhidrosis Society Agency: Chandler Chicco Agency Timeframe: 2005-2006 Nearly 500 e-mails and letters per week pour into the office of Lisa Pieretti, executive director of the International Hyperhidrosis Society (IHHS; Philadelphia) from patients… Continued

*Mom v. Dad: According to a recent survey conducted by Harris Interactive for Adecco USA, dads have a harder time with work-life balance than their female partners. Among the results, culled from more than 500… Continued

In an age of digital communications, PR professionals may be inclined to forget traditional meeting formats for sexier cyber alternatives; however, organizations across all industries are employing the town hall concept to host successful face-to-face… Continued

“The secret sauce is to lose control.” That was the advice of Mike Lawrence, executive vice president of Cone, during the June 19 Thought Leaders Roundtable in Boston held by PR News and VMS. The… Continued

It’s not who you are, it’s who you know. Any number of variants of this statement get tossed around in business conversation, but all of them boil down to one key point: You may be… Continued

By Alison Karam And Ira Yelle PR practitioners’ target audiences are often a cast of thousands, even millions, prompting the use of new and traditional media channels to reach them. Other times, we can count… Continued

Company: Bayer Comsumer Care Agency: HealthSTAR Public Relations Timeframe: December 2004 – December 2005 When people hear that a medicine they rely on may have serious side effects, their concern is instantly piqued, often before… Continued

*He makes what?: You might think that peeking over your cubicle wall to see your co-worker’s pay stub is the only way to find out what he/she makes, but the U.S. Supreme Court seems quite… Continued

Last week, PR News discussed a number of ways in which communicators can engage employees and customers to stimulate innovative thinking (see PRN 06-11-07, “Innovation as the Key to Success? Yes, If Communicators Lead the… Continued