Expanding your program and budget after a successful PR initiative should provide a win-win scenario: creating more exposure as momentum builds and elevating awareness from the initial burst of coverage, making it easier and more… Continued
Archive: June 2007
Case Study: Carpet One PR Campaign Takes The Workhorse Of Philanthropy And Gives It New Legs
June 4th, 2007 by PRNEWSCompany: Carpet One Floor & Home Agency: Creative Press Timeframe: Fall 2004 – present It takes nothing away from the dreadful disease to say that breast cancer has become the workhorse of the philanthropic world.… Continued
Quick Study: The Modernization Of HR; Employee Engagement Linked To Customer Loyalty; Most Reputable Companies
June 4th, 2007 by PRNEWSModernizing HR A recent survey of senior business and human resources executives, conducted by Deloitte Touche Tohmatsu and Economist Intelligence, revealed that the HR function is overloaded by the enormous demands placed on it as… Continued
How To…Manage The Middle Man
June 4th, 2007 by PRNEWSMiddletons never did have a very good rap: Middle children stereotypically develop complexes from being the more neglected progeny; the playground pastime “monkey in the middle” taunts the unlucky outsider in a game of keep-away;… Continued
Did You Know?
June 4th, 2007 by PRNEWSSeven Things You Will Learn In This Week’s Issue of PR News 1. 52% of surveyed execs don’t have a chief HR officer. 2. Because middle managers perform a job function and manage, it is… Continued
Mapping Your Message: The Key To Telling A Media Relations Success Story
June 4th, 2007 by PRNEWSMedia relations may be the foundation on which public relations was built, but oh how times have changed. Disintermediation, increased public scrutiny, consumer-generated media, stakeholder empowerment…
Playing Board Games: Maximizing External Insight To Avoid Checkmate
June 4th, 2007 by PRNEWSCorporate-boardroom news usually hits the media pipeline as ‘it’ hits the fan. Enron’s dramatic fall from grace catapulted its powers-that-be from the boardroom to the courtroom; Hewlett-Packard’s boardroom scandal sent the company’s reputation through a… Continued