Winner: TELUS Corporation
Campaign: 2005 CSR Report
TELUS is the largest telecommunications company in Western Canada, and the second largest in that country. In 2005 the company also decided it wanted to be known as Canada's
premier corporate citizen by taking bold steps to actively involve the community in its community investment efforts.
Its annual report on corporate social responsibility for 2005, titled "Staying Ahead," is punctuated by colorful silhouettes of bright small parrots and other birds in various
settings, helping draw attention to the company's efforts to promote environmental conservation, community welfare, workplace wellbeing and governance, and transparency. The
booklet successfully combines information on the company's financial well-being with a vehicle to showcase its good corporate citizenship.
A section describing the company's commitment to CSR outlines Tellus' 2006 sustainability targets, examining its progress in each of the critical areas outlined above. The
report further details such information as the company's business and management practices, including awards it has received; its efforts to achieve the best results by working
cooperatively with stakeholders; the role it plays in furthering the nation's economic growth and enriching the lives of Canadians; its commitment to making a positive difference
to the social, economic and environmental well-being of the communities within which it operates; the ways in which it fosters a respectful and healthy workplace for its own
employees; and its dedication to sound environmental practices. As CSR reports go, it's a pleasure both for the eyes and the conscience.
Honorable Mentions
Newmont Mining Corpora-tion, a gold producing company that has mines everywhere from Canada to Uzbekistan to Ghana, has taken on the concern of social welfare in these
countries by focusing on health, safety and environmental issues; its annual Sustainability Report brings these efforts to the stakeholders' attention. To ensure the well-being of
the areas in which it mines, Newmont's PR team provides members of each community with information about operations as part of the consultation process. Thanks to this
attentiveness to open communications, the corporation's Sustainability Report delivers key messages to constituents.
As one of the world's largest communications services groups, it's no small feat to set aside time to participate in pro bono projects that aid the community. But that's
exactly what WPP does, and its Annual CSR Report delivers messaging around these efforts.In 2005, WPP's social investments totaled $33 million dollars, while approximately $6.5
million was donated.
State Street Corporation's 2005 CSR Report reveals the wide variety of ways the company is committed to helping both the environment and the communities it serves through
environmental and social policies specifically designed to make a pleasant atmosphere for work and play. By disclosing details pertaining to economic, environmental and social
performance, State Street shows stakeholders how they better serve communities in both traditional and indirect ways.