When Worlds Collide: Relationship Management Gets An Education

A few people could argue that PR was, in the very distant past, demonized as a practice grounded in spins and cover-ups, but that has long since changed as the industry asserts itself firmly into

the business landscape, playing crucial roles in every organizational function. But no matter the specific point on PR's timeline - and regardless of the increasingly scientific nature of its

application - it has always been a business of relationships: between agencies and clients, senior management and employees, corporations and their stakeholders, practitioners and educators.