Quick Study: Blogs Shift Corporate Procedure; Corporate Boards vs. IT; Internal CEOs Rock The Vote

Rethinking Traditional Models

It's widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new

twists at the 10th annual International Public Relations Research Conference. In a survey of nearly 200 executives in the corporate, agency and academic sectors, the pair compared findings to their

2005 report, revealing that:

  • In 2005, 45% of respondents were aware of situations in which employees blogged; in 2007, that number rose to 65%;

  • In 2005, 29% of respondents strongly agreed that it is ethical for employees to write and post negative statements about their organizations on a blog; in 2007, the number shrank to 7%;

    and

  • In 2005, 32% strongly agreed that it is ethical for organizations' representatives to monitor information posted on blogs by their employees; in 2007, it seems no one (0%) felt the same

    way.