Seven Things You Will Learn In This Week's Issue Of PR News
1. There is a wiki that posts the organizational charts of companies; employees can update and edit charts for accuracy.
2. Indexes allow communications executives to map how constituents' loyalty is defined and driven, and how well employees are engaged.
3. Only 14% of surveyed corporate boards are "actively involved" in IT strategy.
4. When including executive headshots or event photos, make sure that the resolution is at least 300 dpi.
5. Novice journalists offer opportunites for spokespeople during interviews.
6. Sometimes PR goes better when the message is delivered by those who identify with the audience.
7. The method of delivery can impact the distribution of your message.