Archive: October 2006

When “it” hits the fan and crisis grips a company, one can only hope for an able-bodied communications team to swoop in and pick up the pieces with as little damage to reputation as possible.… Continued

Cartoons Watch Their Waistlines Walt Disney Company’s PR/marketing machine is aligning its brand identity with healthy eating in response to the urgent rise in childhood obesity – a bold move considering the conglomerate’s child-friendly image… Continued

“It takes 20 years to build a reputation and five minutes to ruin it. If you’ll think about that, you’ll do things differently.” Or will you? These oft-quoted words fromWarren Buffett are a favorite among… Continued

Transporting secure data is a risky business, and one where those doing the transporting are assumed to be competent, careful and concerned. But, judging from the rash of security breaches in recent months and years… Continued

Winner: General Electric Campaign: GE’s World Health Day: Picture a Healthy World in Times Square, New York Early detection and disease prevention are an important element of health, and GE tried to encourage consumers to… Continued

Winner: Hudson Highland Group and Ogilvy Public Relations Worldwide Campaign: Creating the “Leading Economic Indicator’s Indicator” Hudson Highland Group was a new company in a competitive landscape: human resources-related professional service firms. The global professional… Continued

Winner: The American Heart Association and Cone LLC Campaign: American Heart Association’s Go Red for Women Campaign Heart disease is the single largest killer of American women, yet it is still viewed as an “older… Continued

Winner: Microsoft and Waggener Edstrom Worldwide Campaign: Raise the Speed Limit: Microsoft Launches 64-bit Windows When Microsoft was preparing to launch its 64-bit Windows desktop and server, it wanted the technology and business media to… Continued

Winner: Shakespeare Dallas and Carter Public Relations Campaign: Taking Center Stage: Shakespeare Dallas Benefits from PR All the world may very well be a stage, but the Shakespeare Dallas theater company was facing both meager… Continued

Winner: The Hershey Company and Dome HK Campaign: The Versatility of Hershey’s Cocoa Most people don’t need an excuse to consume chocolate, but the Hershey Company had become aware that Hershey’s Cocoa – although most… Continued