Archive: October 2006

Winner: New Jersey Department of Health and Senior Services and Fleishman-Hillard New York Campaign: The 20-Minute Test that Could Save Your Love Life New Jersey’s African-American and Hispanic women suffer a disproportionate risk for HIV/AIDS,… Continued

Winner: Christopher Reeve Foundation and MWWGroup Campaign: Calling All Superheroes: A Smallville Superman Tag PSA The Christopher Reeve Foundation is dedicated to changing the realities of paralysis through grants, research and advocacy. As part of… Continued

Winner: Toyota Motor Sales, U.S.A., Inc. Campaign: Toyota Today Toyota Today, published every other month, is distributed to 23,000 of the company’s management and sales staff in dealerships throughout the U.S. Designed to strengthen the… Continued

Winner: Microsoft and Edelman PR Campaign: Microsoft Xbox Colony Turns the Gaming World Upside Down Die-hard gamers aged 16 to 28 are notoriously hard to please, but they also spend upwards of $100 a month… Continued

Winner: Peppercom Innovation and reinvention are the defining elements of Peppercom’s approach. This explains why the strategic communications firm rang in its 10th year with both style and substance. Addressing the challenges that keep their… Continued

Winner: MWW Group For MWW Group, 2005 was a marquee year, judging by its sweeping success across all platforms. Not only did the agency rank number one in client satisfaction for the third year in… Continued

Winner: Weber Shandwick Weber Shandwick’s worldwide presence was underscored by a year of record growth and award-winning campaigns that ran the PR gamut in 2005. These included an integrated communications effort as the U.S. Department… Continued

Winner: Doubletree Hotels and Cohn & Wolfe Campaign: Doubletree Hotels “Teaching Kids to CARE” Program Doubletree Hotels’ internal CARE philosophy stands for Caring, Attentive, Responsive and Empowered. To take that message outside the hotel company,… Continued

Winner: Kodak, Ketchum and Concentric Communications Campaign: “Cutting the Cord – Kodak Leads the Wireless Photography Revolution” Camera giant Kodak was taking a backseat to digital photography leaders Canon and Nikon, according to media headlines.… Continued

Winner: Latham & Watkins for Recruiting Flash Drive Every year, tens of thousands of qualified candidates graduate from law schools with high grade point averages and an appetite for 80-hour workweeks. Given the extreme competition… Continued