Archive: October 2006

Winner: Merrill Lynch and Tiller, LLC Campaign: “Hindsight2insight” Calling attention to mistakes is a precarious business, especially when those mistakes involve money – a subject that is sensitive for even the most profligate spenders. To… Continued

Winner: Greater Baltimore Committee for ‘GBC Leader’ Newsletter E-mail is by no means an avant-garde communications vehicle, but that doesn’t mean there aren’t ways to make it more vibrant, effective, relevant or accessible. The Greater… Continued

Winner: Flatiron Communications LLC Campaign: “The Flack” Peter Himmler embraces irony with the title of his blog, “The Flack,” paying “homage” to the PR profession’s history of being the red-headed stepchild of the business world,… Continued

Winner: Development Counsellors International Campaign: Helping the Displaced of Hurricane Katrina: A National Public Outreach Campaign Recognized as the most devastating natural disaster in the United States in 2005; it was also a juggernaut of… Continued

Winner: Siemens Corporation and Weber Shandwick Campaign: “Raising the Profile of a Quiet German Giant” Globalization, coupled with the rising cost of labor in the United States, has kick-started a trend of outsourcing businesses to… Continued

Winner: American Veterinary Medical Association Campaign: “After the Storm: Hurricane Katrina” Katrina’s devastating impact on the lives of people in the Gulf Coast region was common knowledge within hours after the storm made landfall. However,… Continued

Company: FEMSA and Curran & Connors Campaign: FEMSA 2005 Annual Report FEMSA’s annual report starts out by stating that “in every game there is an innovator, a leader whose vision, style and skill change the… Continued

Winner: Yahoo! Campaign: Yahoo! 10th Anniversary Global Campaign othing says happy birthday like ice cream (or cake, but that’s another story). In the case of cyber-star Yahoo!, ice cream said happy birthday a whopping 1,696,296… Continued

Winner: Diodes & CCG Investor Relations Campaign: “Sell-Side Analyst Outreach for Diodes” The semiconductor industry was still limping in 2005 from the after-effects of the 2001 economic downturn, which had devastated industries of all shapes… Continued

Winner: Smithsonian National Zoo Campaign: Giant Panda Cub How do you know when a female giant panda is pregnant? You don’t, until she gives birth. Therefore, the Smithsonian National Zoo’s Office of Public Affairs had… Continued