Archive: October 2006

I recently had a conversion experience. No, it wasn’t religious! It was, instead, related to the PR measurement world, and to my new-found faith in my fellow practitioners. It came as the result of secondary… Continued

Company: Avent Agency: Edelman Timeframe: 2005, ongoing According to Entrepreneur magazine, 2005 was the year of a veritable blog explosion on the Internet. The number of blogs more than doubled between June and December last… Continued

Traditional Media Trumps New Blog popularity is by no means stalling, but a new study released by Burson-Marsteller this month suggests that traditional media is still highly valued by the “most influential members of the… Continued

They are integral parts of new business pitches, conference appearances, speaking engagements and internal meetings. Why, then, are PointPoint presentations also synonymous with feelings of ennui and, in the most extreme cases, loathing? It’s impossible… Continued

“You’ve got mud on your face, you big disgrace.” Queen’s timeless lyrics are ringing in the ears of many Edelman executives, who are getting some negative publicity for their own publicity stunt gone wrong. The… Continued

A common childhood retort comes to mind when contemplating the state of one’s corporate reputation: “Sticks and stones may break my bones, but words will never hurt me.” The noble response may work on the… Continued

The history of our nation is marked by triumphs, defeats, scandals and moments of stunning poise in the economy, business, technology, culture, politics and … PR? To tip our hats to communications efforts of yore… Continued

Communicating on risk-related issues is a challenge under the best of circumstances. The public and the media are rarely guided by a strictly empirical approach to assessing risk: “Based on the facts, how likely is… Continued

Nonprofit: City Year Company: Timberland Timeframe: Ongoing The Timberland Company and City Year are demonstrating that partnerships can move beyond the expected to establish a new baseline, forming a strategic and interdependent alliance. The entities… Continued

PR News will hold its annual Nonprofit PR Awards luncheon December 8 at the National Press Club in Washington, D.C. Rachel Querry, director of public relations for The Humane Society of the United States, will… Continued