Executive coaches – whether they help with public appearances, reputation-management sessions or media debuts – are ubiquitous stewards of effective communications. Given their acceptance in many spotlight industries, what place do they have among corporate… Continued
Archive: October 2006
Tip Sheet: Keeping Ahead Of Activists Is A Dog-Eat-Dog World
October 2nd, 2006 by PRNEWSThe recent federal sentencing of three animal rights radicals to long prison terms for their threat-and-harassment campaign against a medical research company may slow further actions by such groups. Perhaps more importantly, though, it serves… Continued
Case Study: When Launching A Product, Dare To Be Great
October 2nd, 2006 by PRNEWSCompany: Ugobe Agency: Shift Communications, LLC Timeframe: February 2006, ongoing Build a better launch event, and the world will beat a path to your door. It would be nice if creating a great product launch… Continued
Quick Study: Internet Use; Marketing Update; CSR
October 2nd, 2006 by PRNEWSPR For Public Affairs – Online A survey conducted by the Pew Internet Project looked at the number of Americans turning to the Internet for news or information about politics and the mid-term elections in… Continued
Charting The Industry: How To Communicate Around A Flat World
October 2nd, 2006 by PRNEWSIt’s a notable trend even Tom Friedman would celebrate: As a low-cost global online network continues to grow and thrive, the communications world as we know it is flattening out and seeping into all corners… Continued
Maximizing The Impact Of Your CSR Press Releases
October 2nd, 2006 by PRNEWSThe CSR press release should be a mainstay of your CSR communications plans and be treated strategically.
Legal Communications: The Verdict On In-House V. Agency PR
October 2nd, 2006 by PRNEWSPeruse the headlines of any leading newspaper, and you are guaranteed to find ample evidence that we live in an increasingly litigious world. For example: Hewlett-Packard executives are in the midst of a congressional hearing… Continued