Archive: October 2006

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Your Business: Is Executive Coaching A PR Executive’s Business?

October 2nd, 2006 by

Executive coaches – whether they help with public appearances, reputation-management sessions or media debuts – are ubiquitous stewards of effective communications. Given their acceptance in many spotlight industries, what place do they have among corporate… Continued

Tip Sheet: Keeping Ahead Of Activists Is A Dog-Eat-Dog World

October 2nd, 2006 by

The recent federal sentencing of three animal rights radicals to long prison terms for their threat-and-harassment campaign against a medical research company may slow further actions by such groups. Perhaps more importantly, though, it serves… Continued

Case Study: When Launching A Product, Dare To Be Great

October 2nd, 2006 by

Company: Ugobe Agency: Shift Communications, LLC Timeframe: February 2006, ongoing Build a better launch event, and the world will beat a path to your door. It would be nice if creating a great product launch… Continued

Quick Study: Internet Use; Marketing Update; CSR

October 2nd, 2006 by

PR For Public Affairs – Online A survey conducted by the Pew Internet Project looked at the number of Americans turning to the Internet for news or information about politics and the mid-term elections in… Continued

Charting The Industry: How To Communicate Around A Flat World

October 2nd, 2006 by

It’s a notable trend even Tom Friedman would celebrate: As a low-cost global online network continues to grow and thrive, the communications world as we know it is flattening out and seeping into all corners… Continued

PR Pulse

October 2nd, 2006 by

The School for Scandal What began as a murmur on the scale of corporate scandals is evolving into a roar. Hard on the heels of the news that Hewlett-Packard Chairwoman Patricia Dunn knew about the… Continued

Maximizing The Impact Of Your CSR Press Releases

October 2nd, 2006 by

The CSR press release should be a mainstay of your CSR communications plans and be treated strategically.

Legal Communications: The Verdict On In-House V. Agency PR

October 2nd, 2006 by

Peruse the headlines of any leading newspaper, and you are guaranteed to find ample evidence that we live in an increasingly litigious world. For example: Hewlett-Packard executives are in the midst of a congressional hearing… Continued