Charting The Industry: When It Comes To Preparedness Crisis Plans Go Up In Flames

When "it" hits the fan and crisis grips a company, one can only hope for an able-bodied communications team to swoop in and pick up the pieces with as little damage to

reputation as possible. But that hope isn't delivered on the wings on guardian angels; rather, it is a carefully constructed mix of making plans and then being willing to thrown

them out the window.