It’s not everyday that PR professionals get recognized for their hard work – some would argue they rarely get recognized. The Platinum PR Awards, now in its fifth year, continues to shine the spotlight on… Continued
Archive: September 2006
Case Study: Internal Communications Where Everyone Benefits
September 11th, 2006 by PRNEWSCompany: Caterpillar, Inc. Consultancy: LaMarsh & Associates Timeframe: 2003-2006 The U.S. operates the largest and most expensive healthcare system in the world, and as it began its downward spiral into yesteryears’ economic rut, construction and… Continued
PR Sherpa: Academic Conferences
September 11th, 2006 by PRNEWSWith the early days of September behind us, the back-to-school season is in full swing, lending itself to spotlighting academic conferences that give PR professionals a chance to get ahead of the learning curve: International… Continued
Quick Study: CSR in the Workplace; Online Newsroom Trends; Rise in Experience Marketing
September 11th, 2006 by PRNEWSPut Your $$$ Where Your Values Are A recent study conducted by CSR-based organization Care2 suggests that employees are willing to make surprising sacrifices in exchange for working at a socially responsible company. The survey… Continued
The Trust Barometer Shows Increased Pressure on Corporate Communicators
September 11th, 2006 by PRNEWSWhen it comes to corporate trust, people no longer rely on a single source for information. This is one of several principle findings of the new 2006 global Trust Barometer research report conducted by Edelman… Continued
9/11 Five Years Later: The Highs And Lows of Airline Communications
September 11th, 2006 by PRNEWSIt was a crisis communicator’s worst nightmare: As Ken Capps began his first day on the job as the vice president, public affairs, of Dallas Fort Worth International Airport (DFW), the country was in the… Continued