PR Pulse

300 Million? No problem.

Last week BusinessWeek reported that the United States' population is on the cusp of 300 million - a status held only by two other economic powerhouses of late, China and India.

In reaching this lofty population watermark, stakeholders - be they investors, consumers or employees - are turning towards new (and not-so-new) corporate strongholds as the future of

the American business. The article highlighted five companies poised to excel as the demographic tide crests:

1. D.R. Horton: The homebuilder is set to profit from the growing population's basic human need: shelter.

2. Starbucks: The answer to consumers' second basic need: caffeine.

3. Novartis: The Swiss healthcare company will keep the aging sector of the population healthier for longer than ever before.

4. Grupo Televisa: The Spanish-language media outfit's viewers increase exponentially in America each year.

5. Manor Care: The need for homecare, nursing, hospice and assisted living services multiplies along with the lifespan of aging Americans, making it a lucrative industry.