Archive: September 2006

A hundred and fifty years ago, branding was limited to cattle and convicts. Today, it encompasses sciences ranging from concept to ideology, and in some way or another, we are all its prisoners. Now the… Continued

Given the nature of the relationship between healthcare providers and individuals seeking care or treatment, reputation is integral to the trust and credibility of the institution as a whole. Thus, communicating the healthcare industry’s integrity… Continued

Companies: Honeywell International and NASA Timeframe: 2005 – ongoing Assuming that the first person to walk on Mars is probably sitting in an elementary or middle school right now somewhere in the United States, NASA… Continued

In this day and age, there is no shortage of senior-level PR and communications executives, nor is there a shortage of membership communities through which they can network with one another. But, when it comes… Continued

Blogging In The B2b Sector It’s yet another survey reemphasizing the prevalence of blogs – this time in the business-to-business sector. The study, commissioned by research company KnowledgeStorm and advertising agency Universal McCann, surveyed 4,500… Continued

Though Google’s entrée into the world of officially recognized verbiage was a recent occurrence (it was immortalized in the Merriam-Webster and Oxford English dictionaries as a verb this past summer), its cyber dominance has been… Continued

“This, too, shall pass.” So says Thomas J. Perkins, a venture capitalist who resigned from Hewlett-Packard’s board in May, in response to the current drama surrounding the company’s involvement in the potentially illegal monitoring of… Continued

This article is written by James E. Lukaszewski, president of the Lukaszewski Group, and is excerpted from the just-published PR News Crisis Management Guidebook. The guidebook is available at http://www.prnewsonline.com Crises can be career-defining and… Continued

For doctors, it’s M.D. For post-doctorate grads, it’s Ph.D. For lawyers, it’s Esq. Each signoff at the end of one’s name is a conspicuous stamp of approval in many communities, a sign that said person… Continued

By Frank Ovaitt As ever more money flows into event sponsorship, top management naturally starts asking what the company is getting in return. Increased sales are always a welcomed answer, of course. But not all… Continued