When it comes to corporate trust, people no longer rely on a single source for information. This is one of several principle findings of the new 2006 global Trust Barometer
research report conducted by Edelman PR as it pertains to PR and marketing communications. The Trust Barometer, now in its 5th year, surveys 1,200 opinion leaders in 11 different
nations and provides results globally, pan-regionally, and by institution and industry sector.