It's not everyday that PR professionals get recognized for their hard work - some would argue they rarely get recognized. The Platinum PR Awards, now in its fifth year, continues
to shine the spotlight on the most outstanding PR initiatives of the year, lending further credence to the power of PR across the business and nonprofit spectrum. Following are the
list of finalists in this year's programs. The winners will be announced on October 18th at the annual Platinum PR Awards luncheon at the Grand Hyatt in New York City. We'd like to
thank the 800+ entrants in this year's program. Look for profiles of the winning campaigns in PR News' Platinum PR issue of Oct. 16.
Anniversary Event
-
Allstate Insurance Company - Allstate Celebrates 75 Years
-
Public Communications Inc. - Shedd Celebrates 75
-
Yahoo! Inc - Yahoo! 10th Anniversary Global Campaign
Annual Report
-
Curran & Connors - FEMSA 2005 Annual Report
-
Elizabeth Glaser Pediatric AIDS Foundation - Conveying the Emotion of a Global AIDS Foundation Through its Annual Report
* International Fund for Animal Welfare - IFAW Annual Report 2005
-
iPR Ogilvy Limited: Li Ning Company Limited "Remarkable Strides, Annual Report 2005"
Blog
-
DaimlerChrysler Corp - The Firehouse.biz, The Chrysler Group Media Blog
-
Driveitaway Inc.& Tierney Communications - "Fleeting Thoughts: Adventures in the World of Automotive Remarketing"
-
Edelman: Avent Sisterhood Six: Connecting Moms Across the Miles (sister hoodsix.com)
-
Peter Himler: Blog - The Flack
Branding/Re-Branding Campaign
-
BIGfrontier Communications Group- Making Sauerkraut Sexy
-
The Goodyear Tire & Rubber Co. - Goodyear's Richard Hamilton Project
-
Weber Shandwick - Raising the Profile of a Quiet German Giant
-
Wines of Chile & RF|Binder Partners - Wines of Chile: The Next Generation
Cause-Related Marketing
-
Cone LLC - American Heart Association Go Red for Women Campaign
-
Mail Boxes Etc., Inc. , Fleishman-Hillard & First Degree - The UPS Store & Mail Boxes Etc. Deliver Some Love: 2005 Toys for Tots Campaign
-
McDonald's Corporation & GolinHarris - World Children's Day at McDonald's
-
Reebok International, Hill & Knowlton - Reebok Human Rights Award Media Program
Community Relations
-
Development Counselors International on behalf of the Baton Rouge Area Foundation: Helping the Displaced of Hurricane Katrina: A National Public Outreach Campaign
-
Fast Horse Inc. - "Grooving Your Body Toward Better Health"
-
Haberman & Associates: The U.S. Pond Hockey Championships
-
Pacific Gas & Electric Co. - PG&E CARE Program for 2005 Outreach Campaign
Crisis Management
-
American Veterinary Medical Association - After The Storm: Hurricane Katrina
-
Bayer Healthare, Consumer Care Division & HealthSTAR Public Relations - Believe in ALEVE
-
Comcast South Florida: Hurricane Wilma Response
-
Porter Novelli - Folgers - A Response in the Wake of Hurricane Katrina
E-mail Communications
-
Allstate Insurance Company-North Central Region - Improving the Effectiveness and Efficiencies of Electronic Mail Communications
-
Broward County Library - Broward County Library's E-Newsletter
-
Entergy Corporation - The Power of Hope and Operations ReSTORE Hope
-
Greater Baltimore Committee: GBC "LEADER" Newsletter
Employee Relations
-
Catholic Healthcare West - Communicating Horizon 2010
-
Comcast Cable, Eastern Division: Inside Out: Making Communications Count for Comcasters Comcast Cable, Eastern Division
-
Entergy Corporation - Entergy's Pre-Hurricane Employee Awareness Campaign
-
Quest Diagnostics & GH/Insidedge - Quest Diagnostics: Understanding the Patient Experience
Event Marketing
-
Bank of America & MWW Group - Bank of America: Consumers Keep the Change
-
Honeywell and NASA's FMA Live!
-
Volkswagen AG & eventlabs GmbH - Project FOX
-
Wm. Wrigley Jr. Company & Edelman - Wrigley Benefits of Chewing
External Publication
-
Hill & Knowlton - Harvest of the Month: Growing Healthy Students
-
Jacobs Center for Neighborhood Innovation & Effectiveness Through Communication Elementary Institute of Science "Miracle on 51st Street" Campaign Folder
-
Latham & Watkins - Latham & Watkins: Recruiting Flash Drive
-
U.S. Department of Health and Human Services - Terrorism and Other Public Health Emergencies: A Reference Guide for Media
Financial/Investor Relations/Analyst Relations
-
CCG Investor Relations - Sell-Side Analyst Outreach for Diodes
-
Financial Relations Board: Alpha Natural Resources: From Appalachia to Wall Street
-
Investor Relations International - Making a China-based jewelry company into a U.S. stock market gem
-
Merrill Lynch Investment Managers & Tiller LLC - Hindsight2insight
Firm of the Year/ Large PR Firm of the Year
-
APCO
-
Fleishman Hillard
-
Hill & Knowlton
-
Weber Shandwick
Firm of the Year/ Midsize PR Firm of the Year
-
A & R Partners Inc.
-
LEWIS Public Relations
-
MWW Group
Firm of the Year/ Small PR Firm of the Year
-
Airfoil Public Relations, Inc.
-
Coyne Public Relations
-
Peppercom
-
SHIFT Communications
Global PR Campaign
-
APCO Worldwide - GML Limited
-
International Hyperhidrosis Society with the Chandler Chicco Agency - Know Sweat! Campaign
-
Kodak & Ketchum - Cutting the Cord - Kodak Leads the Wireless Photography Revolution
-
Yahoo! Inc - Yahoo! 10th Anniversary Global Campaign
Internal Publication
-
Carpet One - INK
-
McCain Foods Limited: The Star
-
Panorama Public Relations - McWane Magazine- Casting for the Future
-
Toyota Motor Sales, U.S.A., Inc. - Toyota Today, May-June 2005
Electronic Publication
-
American Airlines & Weber Shandwick - American Airlines Gets Fuel Smart
-
Gemstar -TV Guide International: SYNC
Marketing Communications
-
Bank of America: Consumers Keep the Change
-
Coyne Public Relations - "Creating The Knowledge Source"
-
Edelman - Microsoft Xbox Colony Turns the Gaming World Upside Down
-
Travelocity & Vollmer Public Relations - Travelocity: The Customers Champion
Media Event
-
Dome HK: The Versatility of Hershey's Cocoa
-
Microsoft, Security Technology Unit & Waggener Edstrom Worldwide Inside the Situation Room: Microsoft Opens the Door to the Public During a Crisis
-
The Century Council - Girl Talk: Choices and Consequences of Underage Drinking
-
The United States Olympic Committee - U.S. Olympic Team Media Summit
Media Relations
-
POM Wonderful - Fresh Pomegranate Public Relations Campaign
-
Schwartz Communications - "Positioning PowderMed to Avert a Flu Pandemic"
-
Smithsonian's National Zoo - Giant Panda Cub Media Relations
-
Weber Shandwick - Oreo "Milk's Favorite Jingle" Contest
Multicultural Campaign
-
New Jersey Department of Health & Senior Services & Fleishman-Hillard, Inc. - The 20-Minute Test That Could Save Your Love Life
-
NJ Family Care & MWW Group - Taking Healthcare to the Streets
-
Ogilvy Public Relations - CMS African American Medicare Rx Campaign
-
Os-Cal & Duffey Communications - What's Under Your Hat?
Press Release
-
Chrysler Group and Clear!Blue - Dodge Dakota Pickup Pucker-Up
-
Cohn & Wolfe - Doubletree Hotels "Teaching Kids to CARE" Program
-
GolinHarris - Nintendo Unveils Plan to Arm Woodland Animals
Pro Bono Campaign
-
Carter Public Relations - Taking Center Stage: Shakespeare Dallas Benefits from PR
-
Ground Floor Media - 24 Hours to Keeping the Doors of the Tennyson Center Open
-
Premisa: Every Child Needs a Family
-
Voce Communications - A Forum for Social Change
Product Launch
-
Cohn & Wolfe - Lady Speeds Stick "24/7" Lifestyle
-
Meredith Corp. - Launch of Siempre Mujer Magazine
-
Waggener Edstrom Worldwide - Raise the Speed Limit: Microsoft Launches 64-bit Windows
-
Yamaha Corporation of America & Giles Communications LLC - The Elton John Signature Series Red Piano
Public Affairs
-
American Medical Association: Keep Medicare's Promise: Physician Cuts Hurt Seniors
-
Burson-Marsteller - Be Ready. Make a Plan.
-
Cone LLC - American Heart Association Go Red for Women Campaign
-
Sawchuk, Brown Associates - Tech Valley High School
-
TSG Consulting - System in Crisis
Public Service Announcement
-
AstraZeneca & Burson-Marsteller - U.S. Conference of Mayors - Breast and Prostate Cancer Public Service Announcement Campaign
-
Christopher Reeve Foundation & MWW Group - Calling All Superheroes: A Smallville Superman Tag PSA
-
Ogilvy Public Relations: "Picture of Health" National PSA for CDC's Screen for Life campaign
Research & Measurement
-
CDW Government, Inc. with O'Keeffe & Company, Inc. - Telework: Virtually Working in the Federal Government
-
Hudson Highland Group & Ogilvy Public Relations Worldwide - Creating "The Leading Economic Indicator's Indicator"
* Kitchen Public Relations and Spherion Corporation - "May The Workforce Be With You"
-
Procter & Gamble and Delahaye: Making the PR-to-Sales Connection
Web Site
-
American Institute of Certified Public Accountants & Wunderman NY - The CPA Student Recruitment Campaign "Start Here. Go Places."
-
Best Buy & Ketchum - Geek Squad Rescues Star Wars Fans from 'Prequel-itis': The GeekSquad.com 'Absentee Kit'
-
Business Software Alliance & Dittus Communications - Meg A. Byte Interactive Online Game
-
GE - GE's World Health Day - Picture a Healthy World in Times Square, NY
To advertise in the Platinum PR special issue, contact PR News VP & Group Publisher Diane Schwartz at [email protected]
or 301.354.1761.
Thanks to the Platinum PR Awards Sponsors: BurrellesLuce
*CommCore Consulting Group * DS Simon Productions * NAPS * PR Newswire * Stanton Communications *
Vocus