Archive: May 2006

McDonald’s is going to have its hands full in the coming months when it comes to maintaining its PR image. The release of Eric Schlosser’s new book, “Chew On This: Everything You Don’t Want to… Continued

Organization: Bickel & Brewer Foundation Agency: Carter Public Relations Timeframe: Throughout 2005 There is an old and cynical saying that insists bad news is good news in the media business. There is also the popular… Continued

As part of its longstanding CSR commitment to the Boys & Girls Clubs of America, Disney Worldwide Outreach brought a healthy dose of its show biz razzle- dazzle to the Watts section of Los Angeles.… Continued

Question: I hear so much about China as being a much-desired market for American brands, but I am not aware of any Chinese brands making their impact on the world. What is the level of… Continued

By Greg Smith There never has been a better (or worse) time to be a male PR practitioner. Results of my PhD study into “The Predominance of Women in PR” show that the industry has… Continued

What do PR professionals really think of podcasts? If a new survey from the Dallas chapter of the International Association of Business Communicators is any indication, it would seem that people think about podcasts but… Continued

It is not news that faith-based organizations have been active in voicing their opinions on matters of political and socio-economic concerns. What is news, however, is the diversity of organizations that have banded together in… Continued

(If you are considering a PR vehicle with shelf life, writing and releasing a book can help spread the word on your company’s activities and solidify the reputation of the person authoring the text. In… Continued

PR News & Spring Associates’ Official PR Salary & Bonus Report

In the April 17 edition’s article “Digital Media Platforms: Is PR Still Behind the Times?”, we incorrectly spelled the name of Medialink. We apologize for the error.