PR Scorecard: Good PR / Bad PR: A Big Mac or a Big Muck?

McDonald's is going to have its hands full in the coming months when it comes to maintaining its PR image. The release of Eric Schlosser's new book, "Chew On This:

Everything You Don't Want to Know About Fast Food," and the upcoming film version of Schlosser's earlier best-seller, "Fast Food Nation," is an unappetizing prospect for

McDonald's brand image. While the company prepares itself against this one-two PR punch, McDonald's has found itself in the news recently with other stories relating to its daily

operations. Does McDonald's deserve the Good PR seal of tasty approval for the way it handled these stories, or does it get the Bad PR smack of goofed-up brand polishing?