Can Writing and Publishing a Book Generate a Vigorous PR ROI?

(If you are considering a PR vehicle with shelf life, writing and releasing a book can help spread the word on your company's activities and solidify the reputation of the

person authoring the text. In this PR News exclusive, the new Research Report "The Business Impact of Writing a Book" details the value of going this route.

Authored by three members of the team - publisher Mike Schultz, chief content officer Andrea Meacham Rosal, editor Rebecca L. Gould - and John Doerr, principal with

the Wellesley Hills Group, this excerpt focuses on the PR ROI a book can have.)