(If you are considering a PR vehicle with shelf life, writing and releasing a book can help spread the word on your company's activities and solidify the reputation of the
person authoring the text. In this PR News exclusive, the new RainToday.com Research Report "The Business Impact of Writing a Book" details the value of going this route.
Authored by three members of the RainToday.com team - publisher Mike Schultz, chief content officer Andrea Meacham Rosal, editor Rebecca L. Gould - and John Doerr, principal with
the Wellesley Hills Group, this excerpt focuses on the PR ROI a book can have.)