Archive: May 2006

Some people can boast they’ve been around the block, but Stephanie Morris can claim that she’s been through a variety of neighborhoods. The Washington, DC-based PR veteran has been a visible force in the nonprofit… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins rue the pain of those who failed to think of reputation management before it was too late.) PHIL: I am not trying to be funny… Continued

The online community MySpace.com has recently been the subject of intensive scrutiny from the media, law enforcement and politicians due to reports of sexual predators using the online community to victimize naive minors. However, too-trusting… Continued

Company: Bowman and Brooke LLP Agency: Levick Strategic Communications Timeframe: March 2004 to May 2005 Everyone knows the concept of diversity in the workforce is a noble and worthy cause. The challenge, however, is showing… Continued

THE CHALLENGE: Creating a low-cost, high-impact promotional vehicle. THE SOLUTION: Screensavers. Screensavers? We know what you are thinking: Oh, they are so 1990s! In this age of podcasts and wikis and Bluetooth and Blackberries, a… Continued

For most people, giving a speech before a large audience ranks in the same category of endeavors as root canals and tax audits. To help make this process less painful, PR News called on Susan… Continued

By Jeffrey Sandman The cliché that seems to be repeated in every high-profile civil case is an attorney telling the press that he or she will “not try this case in the court of public… Continued

Can PR save the government of Kenya from its image of corruption and inefficiency? According to a report in the Nairobi daily newspaper The Standard, a government- sponsored task force investigated the question and recommended… Continued

In creating the press release announcing the Semiconductor Environmental Safety & Health Association’s 28th Annual International High Technology ESH Symposium & Exposition, one might assume that an issue unique to the semiconductor industry would be… Continued

(PR is, in its own way, a sales profession: In this case, the selling involves ideas, information and messages. From the agency side, there is a business aspect with efforts to sell the agency’s viability… Continued