Archive: May 2006

(This week, PR News editors Phil Hall and Aaron Jenkins discuss word-of-mouth PR and the unlikely results it can generate.) PHIL: You may not believe this, but one of the most popular characters in the… Continued

When it comes to creating a video, whether it is for VNR release or distribution across the corporate sales channels, there is a good chance this work will be outsourced to a production company. While… Continued

Organization: American Business Media Budget: Approximately $100,000 Timeframe: June 2005 to March 2006 Planning an awards luncheon is a challenge unto itself. But planning a ceremony to commemorate both the awards program and a special… Continued

Nobody will ever claim public relations is a profession that helps to build healthy bodies. For the office-bound, working in high-stress conditions and at long hours in a sedentary position at an ergonomically inefficient workstation,… Continued

By Brandi North-Williams Technology is often viewed as a solution to problems. However, this solution has also created problems. The digital technology boom of present is causing problems in the public relations industry. Industry professionals… Continued

The current oil crisis has helped to raise awareness of the potential of ethanol fuels, but getting people to put ethanol in their tanks requires an extra PR push. Score one for the “Yellow Dime”… Continued

If Willie Sutton were still alive and considering a career change, he might want to find work in the junior level of the public relations industry. After all, a new report suggests that’s where the… Continued

(In this excerpt from the newly-published PR News Guide to the Best Practices in Social Responsibility, Karyn Margolis, a senior account supervisor in the New York corporate and public affairs practice at Edelman, details how… Continued

Score another ex-journalist for the PR world: Randy Radtke, formerly the editor of the Ripon (WI) Commonwealth Press, joined Alliance Laundry Systems last January. His title is “public relations specialist,” which is quite the euphemism… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins exchange objectivist insights on an oil executive’s retirement gift while filling their gas tank.) PHIL: You know you have a major PR problem when the… Continued