Archive: May 2006

It’s not every day that you meet someone who is attempting to accomplish a feat that’s never been done before. James R. Mundy is that someone. Mundy is leading the effort to launch BankBlackwell, which… Continued

(This week, PR News editors Phil Hall and Aaron Jenkins ponder a certain celebrity heiress whose PR strategy contradicts the basic tenets of reputation management.) PHIL: I adore Paris Hilton – at least from a… Continued

Nuclear energy has recently been in the news with greater frequency, due in large part to the concerns over the Iranian government’s nascent nuclear weapons program. But there is more to nuclear news than a… Continued

Here’s something you rarely see as a free giveaway gift: Rocks. The organizers of Shakespeare on the Sound give rocks to audiences who attend the free open-air performances in Pinkney Park in Rowayton, CT. But… Continued

Company: Pacific Security Capital Agencies: Miksukanis & Odden Public Relations and TopRank Online Marketing Timeframe: March 2005 to March 2006 (This week’s Case Study is authored by Lee Odden, president of the Minneapolis-based TopRank Online… Continued

Question: I am interested in having promotional videos available for download from my online newsroom. How can I set that up? ANSWER: One of the joys of high-speed Internet access is the ability to incorporate… Continued

By Virginia M. Sheridan When it comes to showcasing a property, destination, or attraction, the “Fam” trip remains a tried and proven method of introducing it to writers in the hope of landing future feature… Continued

From the silver lining in the dark cloud department: On May 4, a quintet of young women in New York announced they were hosting a beer party fundraiser on behalf of Planned Parenthood of South… Continued

Unless you’ve taken up residence under that celebrated rock where other out-of-touch denizens dwell, it is impossible not to be aware of the ongoing media obsession regarding energy in general and oil in particular. Almost… Continued

It’s that time of the year again – another wave of eager young college graduates are moving out of the safety of their academic setting into the wild, weird and woolly environment commonly known as… Continued