Archive: May 2006

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PR Personality Profile: Down From the Hill

May 22nd, 2006 by

When your career includes Emmy-winning broadcasting and Congressional press secretary duties, what do you do for an encore? For Carson Chandler, the answer is his new position as vice president for The Aker Partners Inc.… Continued

Phil & Aaron Talking PR: The Wal-Mart Chronicles

May 22nd, 2006 by

(This week, PR News editors Phil Hall and Aaron Jenkins measure the PR surrounding a certain mega-retailer from Bentonville, AR.) AARON: I admit it. I don’t shop at Wal-Mart. Haven’t done so since last October… Continued

PR Scorecard: Good PR / Bad PR: What’s Happening with Halliburton?

May 22nd, 2006 by

Few companies have generated as much controversy as the Halliburton Corp. and its KBR subsidiary. Due to its connections to the White House (Dick Cheney was the Halliburton chief executive before becoming Vice President) and… Continued

Case Study: Barking Up the PR Tree with DVD Promos

May 22nd, 2006 by

Company: TLA Entertainment Group Timeframe: February to April 2006 The whimpers of the 3 p.m. work slump that dogs many employees at the offices of TLA Entertainment Group in Philadelphia are actually that of dogs.… Continued

The PR Sherpa: Have Corporate Blogs Arrived?; Keeping Quarterly Newsletters Fresh; Gay Unfriendly Workplaces

May 22nd, 2006 by

Question: Many PR professionals see the value in corporate blogging. But what’s the view of the subject from the C-suite? ANSWER: A new report suggests the C-suite has yet to appreciate the view. The Makovsky… Continued

Tip Sheet: Leveraging Research To Meet Public Relations Objectives

May 22nd, 2006 by

By Annie Weber Well done research is an incredibly powerful tool for achieving many key public relations objectives. Whether it’s winning editorial coverage, establishing you or your clients as thought leaders, building a brand, or… Continued

PR Pulse: PR Fought the Law And the Law Won

May 22nd, 2006 by

So, what’s more important to a municipal budget, police officers or public relations officers? For the resort town of Ocean City, MD, it would appear cops gain priority. The town’s 2007 budget, which is currently… Continued

PRN Exclusive Excerpt: The PR Value of an Apology

May 22nd, 2006 by

(One of the trickier elements of crisis communications involves the apologetic acknowledgement of error. But in crisis communications, as in life, saying “I’m sorry” is never an easy thing to do. In this exclusive excerpt… Continued

New Survey Finds Mixed View On C-suite’s Opinion of PR

May 22nd, 2006 by

Has the C-suite finally learned to appreciate and value the services of its PR departments? Or would the corporate powers happily shut down and outsource their internal communications divisions as part of a budget-cutting endeavor.… Continued

PR Personality Profile: CVB CEO OKs PR

May 15th, 2006 by

You don’t need to sell Gary Sherwin on the value of public relations. As the new president and CEO of the Newport Beach (CA) Conference & Visitors Bureau, Sherwin has been there and done that… Continued