PR Scorecard: Good PR / Bad PR: What’s Happening with Halliburton?

Few companies have generated as much controversy as the Halliburton Corp. and its KBR subsidiary. Due to its connections to the White House (Dick Cheney was the

Halliburton chief executive before becoming Vice President) and its ability to secure no-bid contracts within the reconstruction efforts following the U.S. invasion and occupation

of Iraq, Halliburton has been open to heavy and endless criticsm for much of the past five years. Recent news developments relating to both the White House and Iraq have put the

company back in the news. But do these stories give Halliburton a much-needed Good PR boost, or is the company stuck in a Bad PR swamp?