A Nuts & Bolts Workshop presented by PR News This Virtual Seminar took place on January 25, 2006 Order the replay and materials from the event. PR Knowledge – from the convenience of your office.… Continued
Archive: January 2006
Phil & Courtney Talking PR: CSR: Good Works, Good Business
January 23rd, 2006 by PRNEWS(This week, PR News editors Phil Hall and Courtney Barnes consider the ABCs of CSR.) PHIL: A lot of people view Corporate Social Responsibility (CSR) the same way they view eating vegetables. Some people grudgingly… Continued
PR Movers
January 23rd, 2006 by PRNEWSPR News announces the addition of three highly-regarded industry leaders to its Advisory Board: Chris Hammond, vice president for communications and business development at Wells Fargo; Brenda C. Siler, national director of communications and marketing… Continued
Need Nanotech Commentary? Law Firm Provides Expert Sources Via Digital Newsletter
January 23rd, 2006 by PRNEWSCompany: Foley & Lardner LLP Agency: In-House Budget: No cost or budget The Chicago office of the law firm Foley & Lardner LLP found itself in a unique niche market: Offering expertise on the legal… Continued
New Surveys Measure VNR Usage and Diversity; Jesus in PR: The Sacred or the Profane?
January 23rd, 2006 by PRNEWSQUESTION: How is the PR industry using VNRs? ANSWER: It appears that VNR campaigns are going to remain the same this year versus last year. A recent survey conducted by PR News and DS Simon… Continued
Guess Who is Redefining Corporate Reputation Management?
January 23rd, 2006 by PRNEWSBy Andrew Bernstein In the last few years, the importance of building and maintaining brands and corporate reputation has only grown as a priority for organizations. This has been both an evolution as well as… Continued
The Marriage of Measurement and CSR Breeds Healthy Corporate Volunteers
January 23rd, 2006 by PRNEWSAs the child prodigy of communications that made headway in tying PR to sales, measurement is now invading a smaller subset of the profession – that is, CSR – and giving practitioners whole new reasons… Continued
Special Report: Four Knows Make a CSR ‘Yes’
January 23rd, 2006 by PRNEWSCorporate Social Responsibility (CSR) is anything but a stagnant practice. In fact, it is evolving in significant and often surprising ways. Throughout the business world, CSR is being employed in an imaginative and frequently provocative… Continued