Archive: January 2006

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PR Movers

January 9th, 2006 by

Volkswagen of America in Auburn Hills, MI, appointed Clark Campbell, formerly a product information and communications team leader, as its new public relations manager. The Montana National Guard named Maj. Garth Scott to head its… Continued

Case Study: Out of Orange Juice Chaos Comes Order: A Streamlined Web Site Scores a PR Hit

January 9th, 2006 by

Company: Florida Dept of Citrus (FDOC) Agency: GolinHarris Budget: $115,000 There’s nothing like starting the day with a fresh glass of orange juice. But for the Florida Department of Citrus (FDOC) – an executive agency… Continued

CSR Philosophy and Practices Gain Strength in Asia; PR Professionals Consider Themselves

January 9th, 2006 by

QUESTION: We hear so much about the Asian economies running past the American economy. But does the Asian corporate sector view the concept and practice of Corporate Social Responsibility (CSR) with the same degree of… Continued

Integrated Advocacy Campaigns Create Relevancy in Washington

January 9th, 2006 by

By William J. Morley Members of Congress and senior White House officials are routinely bombarded by thousands of special interests seeking attention, access and, ultimately, support for every conceivable cause and constituency. Many of the… Continued

PR Pulse: A Beefy PR Push

January 9th, 2006 by

Last month, the Japanese government lifted its two-year-old ban on American beef imports, which was originally imposed over fears of mad cow disease. Japan was previously the largest foreign market for American beef, purchasing 330,000… Continued

Profiles in Courage: Taking a Proactive Approach to Crisis Communications

January 9th, 2006 by

Last summer, Arthur Wiese was in the middle of a personal crisis – he was en route to Columbus, OH, for the funeral of his wife’s sister – when he received a call about the… Continued

PR Execs Make Way as Integration Takes a Seat at the Table

January 9th, 2006 by

The concept of integration has a long and storied history of dipping its lithe finger into wading pools of every sort, from the politics of civil rights to the logarithms of calculus, to the bandwidth… Continued

PR Movers

January 2nd, 2006 by

Cathy Baron Tamraz, president of Business Wire, headquartered in San Francisco, has been promoted to CEO. Lifetime Television, New York, appointed Neil Schubert to the new position of senior vice president of publicity. He was… Continued

Phil & Courtney Talking PR: Don’t Call Us – We’ll Call You

January 2nd, 2006 by

(This week, PR News editors Phil Hall and Courtney M. Barnes cringe as the telephone rings with yet another call from a publicist asking after a recent press release.) PHIL: A day doesn’t pass without… Continued

Southwest Airlines Navigates Turbulent Cyber Skies And Links PR To Sales

January 2nd, 2006 by

Company: Southwest Airlines Agency: SEO-PR Timeframe: January 2004 – Spring 2005 To be alive in the airline industry today is no small feat; to be thriving in it is a heroic accomplishment. Bankruptcy news has… Continued