Volkswagen of America in Auburn Hills, MI, appointed Clark Campbell, formerly a product information and communications team leader, as its new public relations manager. The Montana National Guard named Maj. Garth Scott to head its… Continued
Archive: January 2006
Case Study: Out of Orange Juice Chaos Comes Order: A Streamlined Web Site Scores a PR Hit
January 9th, 2006 by PRNEWSCompany: Florida Dept of Citrus (FDOC) Agency: GolinHarris Budget: $115,000 There’s nothing like starting the day with a fresh glass of orange juice. But for the Florida Department of Citrus (FDOC) – an executive agency… Continued
CSR Philosophy and Practices Gain Strength in Asia; PR Professionals Consider Themselves
January 9th, 2006 by PRNEWSQUESTION: We hear so much about the Asian economies running past the American economy. But does the Asian corporate sector view the concept and practice of Corporate Social Responsibility (CSR) with the same degree of… Continued
Integrated Advocacy Campaigns Create Relevancy in Washington
January 9th, 2006 by PRNEWSBy William J. Morley Members of Congress and senior White House officials are routinely bombarded by thousands of special interests seeking attention, access and, ultimately, support for every conceivable cause and constituency. Many of the… Continued
PR Pulse: A Beefy PR Push
January 9th, 2006 by PRNEWSLast month, the Japanese government lifted its two-year-old ban on American beef imports, which was originally imposed over fears of mad cow disease. Japan was previously the largest foreign market for American beef, purchasing 330,000… Continued
Profiles in Courage: Taking a Proactive Approach to Crisis Communications
January 9th, 2006 by PRNEWSLast summer, Arthur Wiese was in the middle of a personal crisis – he was en route to Columbus, OH, for the funeral of his wife’s sister – when he received a call about the… Continued
PR Execs Make Way as Integration Takes a Seat at the Table
January 9th, 2006 by PRNEWSThe concept of integration has a long and storied history of dipping its lithe finger into wading pools of every sort, from the politics of civil rights to the logarithms of calculus, to the bandwidth… Continued
Phil & Courtney Talking PR: Don’t Call Us – We’ll Call You
January 2nd, 2006 by PRNEWS(This week, PR News editors Phil Hall and Courtney M. Barnes cringe as the telephone rings with yet another call from a publicist asking after a recent press release.) PHIL: A day doesn’t pass without… Continued
Southwest Airlines Navigates Turbulent Cyber Skies And Links PR To Sales
January 2nd, 2006 by PRNEWSCompany: Southwest Airlines Agency: SEO-PR Timeframe: January 2004 – Spring 2005 To be alive in the airline industry today is no small feat; to be thriving in it is a heroic accomplishment. Bankruptcy news has… Continued