Sometimes PR professionals can learn a thing or two from the so-called amateurs. Case in point: Douglas Haddad, a seventh grade science teacher in Connecticut, co-authored a
health and fitness book titled Ten Top Tips for Tip Top Shape. But the promotional push for his writing debut posed a challenge, since Haddad was unknown and he had no
publishing house PR mechanism behind him (he self-distributed the book through iUniverse). When few media outlets responded to his PR efforts, Haddad decided to create his
own. The result is "The Doctor Doug Show," a weekly talk program broadcast launched last fall over the Live365.com Internet radio network. Not only has Haddad found a
steady platform to promote his book and his cred as a health and fitness expert, but now he's being pitched by PR professionals seeking to put their clients on his show.