Archive: January 2006

Sasha Berman, president of Shotwell Media, prepares for another year of PR for independent films. The top event of the independent film year kicks off January 19 with the Sundance Film Festival. When it comes… Continued

QUESTION: Is Wal-Mart winning the hearts and minds of the American public with its PR initiatives? ANSWER: It seems to be, despite negative press reports relating to the company’s health care benefits and employee wages.… Continued

By Frank Ovaitt David Letterman rewards audience members for knowing their cuts of meat. Likewise, public relations practitioners can reap the rewards of smarter use of research – and, subsequently, better measurement results – by… Continued

Historian Walter Isaacson dubbed Benjamin Franklin “America’s first great publicist.” Part of this can be attributed to how Franklin promoted himself – Isaacson, in his recent biography on the Founding Father, noted how Franklin “carefully… Continued

Once the champagne fog of New Year’s lifts and the well of vacation days runs dry, it’s time to hit the ground running for another year. But like all January 1-inspired initiatives – revisiting diets,… Continued

Last month saw a new volley in the PR offensive by politically conservative groups opposed to corporate America’s support of gay and lesbian organizations and the inclusion of this demographic in corporate diversity strategies. While… Continued