Archive: January 2006

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Phil & Courtney Talking PR: When Crisis Communications Fails: The West Virginia Mine Tragedy

January 16th, 2006 by

(This week, PR News editors Phil Hall and Courtney Barnes revisit the communications foul-up during the recent West Virginia coal mining tragedy and consider its implications for PR professionals.) COURTNEY: After watching the recent West… Continued

Hi-Tech and ‘People-Service’ Providers Win Points for Employee Relations

January 16th, 2006 by

The vision, leadership, quality of products and services, and financial performance exhibited by successful companies are spearheaded most often by employees; as such, it stands to reason that companies would seek to attract and retain… Continued

NASDAQ Welcomes Vocus to the Trading Room Floor

January 16th, 2006 by

Just over a decade since the company’s inception, Vocus executives made their entree onto the NASDAQ last week by ringing the ceremonial opening bell to commemorate their initial public offering with the marketplace. As of… Continued

Case Study: The

January 16th, 2006 by

Companies: The Patriot-News; EDGE Boston Agencies: Pavone (Patriot-News); In-House (EDGE Boston) Budgets: $7,500 (Patriot-News); N/A (EDGE Boston) Local media outlets field inquiries from PR professionals constantly. But what happens when the local media outlets need… Continued

THe PR Sherp: PR Experts Address No Comment and Net Mischief

January 16th, 2006 by

QUESTION: When facing media inquiries involving a sticky-wicket situation, is “No comment” an acceptable answer to indelicate questions from reporters? ANSWER: PR News asked a trio of well-known industry experts to weigh in on the… Continued

The Corporate Communicator’s Ultimate Goal: The CEO’s Trust

January 16th, 2006 by

By Fred Bratman The ultimate goal of nearly every employee in a corporation – and most certainly for external communications consultants – is to become the CEO’s ‘Trusted Adviser.’ While the competition for such status… Continued

PR Pulse: Bush Bypasses Senate For Pentagon PR Contact

January 16th, 2006 by

The presidential use of the “recess appointment,” in which the White House uses the Congressional recess period to fill federal appointments requiring Senate confirmation, is not uncommon for naming controversial choices to judicial or ambassadorial… Continued

Page Society’s Bolton Seeks Expanded Role as PR Industry Thought Leader

January 16th, 2006 by

The old saw “The more things change, the more they stay the same” does not apply to Roger Bolton, the new president of the prestigious Arthur W. Page Society. Bolton, the senior vice president of… Continued

PRSA’s Procter-Rogers Ready To Take Industry in New Directions

January 16th, 2006 by

For Cheryl I. Procter-Rogers, the new president of the Public Relations Society of America (PRSA), 2006 will be a year of transitions for both the organization and the PR industry. Procter-Rogers, the Chicago-based regional corporate… Continued

Phil & Courtney Talking PR: Need a Celebrity Spokesperson? Let’s Not Get Too Animated

January 9th, 2006 by

(This week, PR News editors Phil Hall and Courtney Barnes weigh the options for PR professionals in search of flesh-and-blood and/or paint-and-ink spokespersons.) PHIL: Sometimes you can find PR lessons in very unlikely places. For… Continued