Archive: January 2006

John Blake was appointed vice president of communications for Ryan-Sanders Baseball, the Corpus Christi, TX-based owner of two minor league teams: the Round Rock Express of the Pacific Coast League and the Corpus Christi Hooks… Continued

(This week, PR News editors Phil Hall and Courtney Barnes consider the perils of poor HR practices when it comes to communications.) PHIL: I once worked at a PR agency where the receptionist claimed she… Continued

In an age of large-scale identity crises, a strong culture is one of the best ways for a company to stand out from the crowded corporate backdrop. In this installment of the Corporate Reputation Gauge,… Continued

Company: Novo Nordisk Agency: Biosector 2 In recent years, a great deal of media coverage has been generated about diabetes, which affects 20.8 million people (or 7% of the total population). Many high-profile celebrities have… Continued

PR, Mark Cuban-Style There aren’t too many CEOs who enjoy a higher media profile than Mark Cuban. And fewer have been so successfully involved in a variety of press-generating operations. Cuban was co-founder of the… Continued

QUESTION: Last week’s PR News had plenty of information regarding how companies have incorporated the principles of Corporate Social Responsibility (CSR) into their business strategies. But what about a perspective from the other side? Specifically,… Continued

By Ted Birkhahn Unless you’ve been living in a cave for the past year, it has been impossible to escape the onslaught of media coverage and debate over the evolving world of blogs. From the… Continued

By now, every Net surfer knows that American companies Google and Yahoo! dominate the search engine industry. But the French insist (as the French often do) that they can do the same thing better: French… Continued

Frank Ovaitt is not one to luxuriate on his laurels. In a visit to the PR News office to discuss the upcoming 50th anniversary of the Institute for Public Relations (IPR), the president and CEO… Continued

Ann-Tyler Sangston is an associate vice president of CRT/tanaka and heads the firm’s office in Charlotte, NC. Here she evaluates the most effective practices in the realm of brand marketing. It seems everything these days… Continued