By Michael Herman/Epley Associates All too often, the hiring process ends up being one of either desperation or convenience. We’re either faced with an immediate need that demands quick turnaround or we’re faced with a… Continued
Archive: August 2005
Unorthodox Recruiting Efforts On The Upswing
August 31st, 2005 by PRNEWSFor senior PR pros grappling with how to attract (and retain) new talent, the local pharmacy is an unlikely spot for recruiting. Don’t laugh. The next time you get a prescription filled, you might want… Continued
New Blood At PRSA
August 24th, 2005 by PRNEWSBarbara McDonald, hired earlier this month by the Public Relations Society of America (PRSA) as marketing director, a newly created position, faces the pressing task of increasing the organization’s (poor) visibility and overseeing the strategic… Continued
"Overheard"
August 24th, 2005 by PRNEWSPhysician, Heal Thyself “If we, as a profession, wish these online attacks would stop, then we have to do something about cleaning our own house. We have tolerated the worst practice of public relations long… Continued
Last Chance For Golden Ruler Submissions…
August 24th, 2005 by PRNEWSEntry forms are due Sept. 1 for the Institute for Public Relations’ Golden Ruler Award, which recognizes excellence in public-relations measurement and evaluation. Winners will be announced at the Institute’s Annual Distinguished Lecture and Awards… Continued
Media Metrics
August 24th, 2005 by PRNEWSWhen it comes to Beantown, the term “Big Dig” can be defined in more ways than one. The more obvious definition is the 14-year-old (and $14 billion) mega construction project designed to improve the roadways… Continued
Adding The Fifth ‘C’: Carat, Color, Clarity, Cut…And Coverage
August 24th, 2005 by PRNEWSCOMPANY: Int’l Gemological Institute AGENCY: French/West/Vaughan TIMEFRAME: 1999-ongoing BUDGET: $149,500 per year The International Gemological Institute (IGI)certifies the carat, color, clarity, cut and overall quality of diamonds and other gemstones. Maybe you already are familiar… Continued
Corporate Reputation — Betting The Blue Chips
August 24th, 2005 by PRNEWSWhile financial performance is the crux of success for big businesses, Delahaye’s Media Index for Best Corporate Reputation is the standard for good media ink – and a lesson for PR managers on what defines… Continued
Tourism Practice Passport For PR
August 24th, 2005 by PRNEWSDespite the airline industry’s current financial woes – United Airlines and US Airways both filed for bankruptcy in 2002 – the travel industry continues to recover from the industry depression following the 9/11 attacks in… Continued