PR Pulse

To quote the kids, e-mail messaging is soooooo yesterday. A report released last week by The Pew Internet & American Life Project says for many teens (read: future
customers) e-mail is fast being eclipsed by instant messaging (IM) as a way to connect with their friends. (To teens, E-mail is seen as a tool for communicating with adults.)
According to the report, teens may come to expect access to the virtual world from any physical location: home, school, community centers, libraries, and friends' and relatives'
houses. The numbers spell more trouble for traditional means of target marketing: