PRSA Names New Marketing VP

The Public Relations Society of America (PRSA) said last week that it had hired Barbara McDonald as the group's new VP of marketing. McDonald, who reports to Catherine
Bolton, PRSA's executive director and COO, is responsible for developing and overseeing a strategic business plan that will meet the needs of the PRSA's approximately 20,000
members. Look for details on McDonald's marketing plan in an upcoming issue of PR News.