Although the recording industry continues to get rocked by the sharing of online music files - why buy the CD when you can download the tunes for free? - one of the more
lucrative spaces for the business has been the sale of tickets to live concerts.
The concert circuit gets a serious jolt during the summer as a slew of (touring) music festivals get underway. If you're looking for some type of concert tie-in, your best
bets are either in coastal cities like Baltimore or San Francisco/Oakland/San Jose or the Midwest (see chart). No longer a cheap alternative for entertainment, the cost for
concert tickets has skyrocketed in recent years, mainly because of increasing liability incurred by producers.
More than a third of concertgoers have income levels that exceed $75,000, while a fourth have incomes between $50,000 and $75,000. And they need it to feed their habit. Turn
and face the change.
| Concertgoers: Ranked by index Attended any music concert (symphony, rock, country, R&B/rap/hip-hop) |
||||
|---|---|---|---|---|
| Target persons | Coverage left | Index | ||
|
1
|
Milwaukee |
613,030
|
37%
|
135
|
|
2
|
Baltimore |
758,930
|
36%
|
131
|
|
3
|
Boston |
1,681,540
|
35%
|
130
|
|
4
|
San Francisco/Oakland/San Jose |
1,810,030
|
34%
|
127
|
|
5
|
Minneapolis/St. Paul |
1,095,830
|
34%
|
126
|
|
6
|
Indianapolis |
662,390
|
33%
|
123
|
|
7
|
Denver |
925,870
|
33%
|
122
|
|
8
|
Rochester |
249,410
|
32%
|
119
|
|
9
|
San Diego |
722,460
|
32%
|
119
|
|
10
|
Columbus |
521,940
|
32%
|
118
|
|
11
|
Buffalo |
402,690
|
32%
|
118
|
|
12
|
Las Vegas |
394,980
|
32%
|
118
|
|
13
|
Salt Lake City |
554,110
|
32%
|
118
|
|
14
|
Portland |
686,470
|
32%
|
117
|
|
15
|
Chicago |
2,184,820
|
31%
|
115
|
|
16
|
Des Moines/Ames |
241,660
|
31%
|
114
|
|
17
|
Albuquerque/Santa Fe |
398,180
|
31%
|
114
|
|
18
|
Seattle/Tacoma |
1,047,180
|
31%
|
114
|
|
19
|
Grand Rapids/Kalamazoo/Battle Creek |
444,050
|
31%
|
113
|
|
20
|
Detroit |
1,149,100
|
31%
|
113
|
| Age breakdown of concertgoers: | |
|---|---|
|
18-24:
|
17%
|
|
25-34:
|
19%
|
|
35-44:
|
21%
|
|
45-54:
|
20%
|
|
55-64
|
12%
|
|
65+:
|
11%
|
| Income levels: | |
|---|---|
| Less than $25,000: |
12%
|
| $25,000-34,999: |
12%
|
| $35,000-$49,000: |
20%
|
| $50,000-74,999: |
20%
|
| $75,000+: |
36%
|
Source: Scarborough