Archive: March 2005

By Helene Sheeler-Johnson The one thing you can bet your bottom dollar won’t change in this ever-changing world of technology is that every red cent of your budget will be scrutinized–right down to that bottom… Continued

By Richard Laermer A consultation with me was recently was auctioned for charity — don’t ask. My winner, Pauline from Tampa, runs a strangely exciting business of duplicating X-rays for court cases, and she is… Continued

Nearly six out of 10 women say they have “much more” on their minds now compared with five years ago, says a new survey. Perhaps more important for marketers is that 62% of women say… Continued

CEOs want to see results, like an ad or a Web site, but such a sure-fire way of measuring – and then presenting – the less-tangible PR effort has proved elusive. However, Ed Moed, managing… Continued

In an era of viral marketing, hoaxes involving vomiting waiters, suicide bombers, decapitated cats and e-mails wrongly accusing companies of anti-war sentiments, how do you control a brand’s image? All of the above examples have… Continued

The name “Kryptonite” could not have been more appropriate for a case that demonstrated how the blogosphere can bring an otherwise strong company to its knees. Late last year, Kryptonite (Canton, Mass.) had to recall… Continued

The ouster last week of Boeing CEO Harry Stonecipher — after he admitted to an affair with a female employee – is just the latest in a string of scandals at the aerospace giant. A… Continued

That MaryLee Sachs has been appointed chairman of Hill & Knowlton USA. Sachs, who has been president-CEO of the U.S. company since 2002, will manage all U.S. practices.

Hoping to narrow the (often significant) gap between sales and marketing, SHIFT Communications (Watertown, Mass.) is now marketing its “PR: Sales Extranet,” an online repository that’ll give sales teams up-to-date company news, sales tools and… Continued

When General Motors was looking for a celebrity vehicle to appeal to the Latino community, the actor Jimmy Smits was found to be the best fit. And when Philips Consumer Electronics was looking for the… Continued