Hoping to narrow the (often significant) gap between sales and
marketing, SHIFT Communications (Watertown, Mass.) is now
marketing its "PR: Sales Extranet," an online repository that'll
give sales teams up-to-date company news, sales tools and
marketplace intelligence. According to a recent SHIFT-sponsored
survey, 25% of respondents said their companies don't provide sales
with media coverage in any format and only 45% said they do so on a
regular basis...Contact: Parry Headrick, 415.591.8402,
[email protected]
Right Hand, Meet Left Hand…
