When General Motors was looking for a celebrity vehicle
to appeal to the Latino community, the actor Jimmy Smits was found
to be the best fit. And when Philips Consumer Electronics
was looking for the ideal spokesman for its new line of wide-screen
television sets, film preservationist (and wide-screen promotor)
Martin Scorsese turned out to be the perfect shot.
Both companies got their directions from The Fame Index,
a comprehensive database created by The Hollywood-Madison
Group, a Hollywood, Calif.-based firm that recruits celebrities
for endorsements and public appearances.
The product of more than 10 years of fact collecting, The Fame
Index helps companies find the right celebrities for their
projects; the search criteria includes age, children, fees,
biography, charity affiliations, interests and medical conditions
(among a bevy of other stats).
The index, which launched in January, contains information on
more than 10,000 Hollywood stars, sports figures and other
notables. It also includes such contact information as agent,
manager, publicist, business manager, attorney and personal
assistant. The Fame Index Monthly, a digest on the best practices
in celebrity marketing, is available at http://www.hollywood-madison.com/m/tfi=bi%11monthly/...Contact:
Jonathan Holiff, 818.762.8008, [email protected]