PR Pulse

Nearly six out of 10 women say they have "much more" on their
minds now compared with five years ago, says a new survey. Perhaps
more important for marketers is that 62% of women say they have
little time to consume media, while nearly 40% of women aged 25-54
say they have to read something more than once because they are
often distracted. The survey, which took the pulses of 517 women
nationwide, says women trust "experts" the most for their
information, followed closely by friends and family. Direct mail
(3%) and advertising (2%) don't even merit as credible sources.