"You can't save ethics till the end of the semester or until the end of anything else. Ethics permeates everything. It's got to be in your cell structure and the cell
structure of the organization. Talking about 'ethics' is like saying, 'Don't forget to get dressed before you go to work in the morning.' It doesn't belong on a checklist. It just
is."
-- William Novelli (founder of Porter Novelli), executive director-CEO of the AARP, speaking at last week's Media Relations 2004 Conference in Washington, D.C., sponsored by
Bulldog Reporter and PR Newswire.