Cause Marketing Forum Credits Amex, Boys & Girls Club of America …

Companies that "do well by doing good" were honored recently at the Cause Marketing Halo Awards in New York. American Express and the Boys & Girls Clubs of America received
Cause Marketing Golden Halo Awards for their work in developing mutually beneficial commercial relationships between companies and causes. The Boys & Girls Clubs account
management approach to cause marketing has nurtured dozens of corporate partnerships yielding millions of dollars worth of cash and in-kind support from companies such as
Blockbuster, Crest and Microsoft. Campaign-specific awards were handed out in seven categories, including Best Environmental/Wildlife campaign, Best Health Campaign and Best Joint
Messaging Promotion. Amex pioneered cause marketing with a 1983 campaign linking credit card use to donations supporting the Statue of Liberty/Ellis Island renovation. Cause
marketing spending could top $1 billion this year, from $100 million in 1990, according to David Hessekiel, president of Cause Marketing Forum Inc. Contact: David Hessekiel,