“It has absolutely changed a lot of things about how we do stunts. Right now we are asking ourselves: Can it backfire in any way? Can anyone be injured, will it insult anyone, does it… Continued
Archive: February 2004
High Cost of Wearing SOX
February 16th, 2004 by PRNEWSThe costs of complying with Section 404 of Sarbanes-Oxley are starting to hit home throughout corporate America. A survey released last week by Financial Executives International (FEI) said first-year compliance with SOX could exceed $4.6… Continued
Some change for Cause Marketing
February 16th, 2004 by PRNEWSThe Feb. 16 issue of BusinessWeek reports that last year airline passengers left a $303.970 in loose change at airport metal detectors nationwide. (U.S. Treasury officials retrieve the change daily). Los Angeles International Airport raked… Continued
A Slam Dunk for Sports Related Stories
February 16th, 2004 by PRNEWSIf you’re running a PR event that has a sports angle – think gridiron great Joe Montana talking about his high blood pressure at a healthcare meeting or Miami Dolphins running back Ricky Williams appearing… Continued
PR Newswire Adds Election Link
February 16th, 2004 by PRNEWSThe wire service is now offering targeted distribution options to reach the many reporters/editors/producers covering this year’s Presidential election as well as those who cover politics at the state level. Besides the race for the… Continued
American Lawyer Media Courts ‘Small Firm Business’
February 16th, 2004 by PRNEWSThe quarterly, which launches this spring, will cover the issues faced by law firms with 40 or fewer lawyers. Initial circulation will be 70,000.
Reed Business, IDG Show Solidarity in China
February 16th, 2004 by PRNEWSNext to India, China is the world’s biggest emerging market (or vice versa, depending on whom you ask). Tech publishing giant International Data Group has been in China for more than twenty years and knows… Continued
Dow Jones plans ‘Wall Street Journal’ edition for India
February 16th, 2004 by PRNEWSThe new edition, a joint venture with Bennett, Coleman & Co. Ltd., publisher of The Times of India and The Economic Times, joins a growing club of overseas versions of the Journal, including The Asian… Continued
So Far, Stewart’s PR is A Case on What Not To Do
February 16th, 2004 by PRNEWSA few weeks ago, the question was, which Martha Stewart would show up to trial? The 21st century June Cleaver? The hard-working role model for pluckily independent but never unpleasantly radical wives and moms? Or… Continued
From Dull to Dazzle: Vacuum Cleaner Launch in the U.S. Cleans Up
February 16th, 2004 by PRNEWSWhat could be more exciting, sexy and scintillating than the launch of a new vacuum cleaner brand? It depends on how you look at it. That’s the attitude execs at mid-sized PR agency Patrice Tanaka… Continued