Some change for Cause Marketing

The Feb. 16 issue of BusinessWeek reports that last year airline
passengers left a $303.970 in loose change at airport metal
detectors nationwide. (U.S. Treasury officials retrieve the change
daily). Los Angeles International Airport raked in the most change
at $16,857.65 while the busiest airport, Atlanta's
Hartsfield-Jackson, got just $4,551.54. As Jerry Schwartz,
president of G.S. Schwartz & Co., pointed out, imagine what a
PR crew could do with all that loose change for one of its cause
marketing campaigns?