Archive: February 2004

Spanish-Language Broadcast Media Company Open for Business

February 23rd, 2004 by

The tremendous growth of the U.S. Hispanic population is having a ripple effect in PR, as both companies and agencies try and come up with innovative campaigns that will appeal to this booming market. (See… Continued

Aligning PR With Controversial Causes: Pros and Cons

February 23rd, 2004 by

Remember when Elizabeth Smart disappeared? Remember how the authorities picked up handyman Richard Ricci and tossed him in jail, where he died of an aneurysm? With wall-to-wall media coverage of the Smart story for several… Continued

PR Movers

February 23rd, 2004 by

Burson-Marsteller — PR veteran Bob Finlayson is named president-CEO of the agency’s Northern California operations. Finlayson, who will be based in San Francisco, will drive new business and client services, primarily among technology-oriented clients. Prior… Continued

Capital Plan: Fleishman-Hillard Launches New Government Practice

February 23rd, 2004 by

Fleishman-Hillard Government Relations, a re-branding of the agency’s Washington, D.C., lobbying subsidiary, will be led by former U.S. Representative Larry LaRocco, who has been a senior lobbyist with Fleishman-Hillard since January 2002. The office will… Continued

Back to the Drawing Board, Again

February 23rd, 2004 by

Wile E. Coyote’s got nothing on last-place cable news network MSNBC, which for years has been scrambling (to no avail) to catch up with CNN and Fox News Channel, considered the go-to cable channels for… Continued

Opportunity Knocks: PR Contract Worth $250M Reopens to Newcomers

February 23rd, 2004 by

A federal agency has ended its self-imposed hiatus on accepting new firms into its stable of approved providers of PR services — companies that Uncle Sam pays almost $250 million per year to promote and… Continued

Platinum PR Award Winner/Product Launch: Rogers & Cowan launch of Vanilla Coke: PR Provides Fizz For Launch of Vanilla Coke

February 23rd, 2004 by

It was a PR campaign that gave new meaning to the term “bean counters.” When Coca-Cola was conducting research prior to the launch of Vanilla Coke — the first brand extension since Cherry Coke was… Continued

Media Insight: Real Simple

February 23rd, 2004 by

Time Inc. 1271 Sixth Ave. 41st Flr., New York, NY 10020 212.522.1212 www.realsimple.com The Wind-Up Not long after Real Simple launched in April 2000 the magazine started to face serious complications. The publication, born to… Continued

Q/A: Targeting the ‘COO’ of the Household

February 23rd, 2004 by

A recent study of Fortune 500 companies by Catalyst, the research firm that tracks corporate women, shows that companies with the highest representation of senior women had a 35% higher return on equity and a… Continued

Image Patrol: ‘Tiffany Network’ CBS Shatters Its Credibility

February 23rd, 2004 by

For the first time ever, Image Patrol this month devotes its entire column to just one company: CBS. There is an ample number of other media crises, but CBS’ crises have been so frequent, so… Continued