Archive: October 2003

It takes great people to create a winning campaign and run an effective PR department. Below we salute the team members on many of the Platinum PR winning campaigns and showcase some of the PR… Continued

Burson-Marsteller names Alan Arkatov (ex-eEducation Group) to the new position of President-CEO of the company’s Southern California region. Arkatov will also lead the firm’s national education group and oversee its West Coast public affairs group;… Continued

The Magazine Publishers of America (MPA) hopes that Big Bang IV: Mastering Magazine PR will lighten the load among publicists pitching magazines, both consumer and trade titles. The event, Nov. 11 at The Harvard Club… Continued

Two of the largest media monitoring services, Burrelle’s and Luce, announced late last week that they are merging. Financial terms were not disclosed. Burrelle’s/Luce, with offices nationwide, will provide a comprehensive range of media monitoring… Continued

If you’re of a certain age and hear someone belting out, “I’d like to teach the world to sing….” you probably think, sure, Coca-Cola and its rainbow full of sound ad campaign from the 1970s.… Continued

BellSouth Injects Passion, Ownership of Cause When BellSouth International started to expand its Latin American operations in the late 1990s the telecommunications company worked to identify one specific cause that all of the Latin American… Continued

ConAgra Program Combats Child Hunger Among people suffering from poverty, it’s known as heat vs. eat: a heart-wrenching decision many poor people must make between paying the electric bill and putting food on the table.… Continued

This issue kicks off special coverage into this year’s winners of PR NEWS’ Platinum PR and PR People Awards. (See PRN, September 22, 2002). Some of the globe’s top companies and PR agencies are represented… Continued

With the holiday season just around the corner, books of every conceivable genre will soon flood bookstores and supermarkets nationwide. Aside from book publicity tours, the morning shows, cable news and public affairs programs provide… Continued

Is corporate America ready for the next round of crises – whether related to terrorism, scandal, or plain old natural disasters? It’s a simple question, and the answer is clear as mud. Depending on which… Continued