It takes great people to create a winning campaign and run an effective PR department. Below we salute the team members on many of the Platinum PR winning campaigns and
showcase some of the PR People winners. For a complete list of all the winners, please go to http://www.PrandMarketing.com or see the Sept. 22 issue of PR NEWS. Look for profiles of the winning campaigns and top PR people in
this issue and in PR NEWS throughout 2004.
Winners (partial listing)
Cause-Related Marketing
Cone on behalf of ConAgra Foods ConAgra Foods' Feeding Children Better Program
At Cone: Carol Cone, CEO
Scott Beaudoin, VP
Anne Leslie, Senior Acct Executive
Sara Matsuzaka, Asst Acct Executive
At ConAgra: Lynn Phares, President, ConAgra Foods Feeding Children Better Foundation
Nancy Peck, Program Manager, ConAgra Foods Feeding Children Better Foundation
Financial/Investor Relations
Air Products & Chemicals, Inc. for "Being the Best Company to Invest In, Buy From and Work for: Air Products' 2002 Investor Conference and Annual Report"
Steve Cameron, Mgr, Communications Services and Technologies
Michael Danese, Supervisor, Video Production and A/V Services
Sue DeLong, Administrative Specialist
Joe Eilenberg, Supervisor, Graphic Design
Betsy Klebe, Dir., Corporate Comms
Alex Masetti, Director, Investor Rels
Debbie Matelan, Principal Research Chemist
Ina Mavromatis, Graphic Designer
Mike McAuley, Manager, Investor Rels
Katie McDonald, Manager, Financial Comms
Shirley Miller, Sr Planner, Special Events
Interactive Campaign
Mindshare Internet Campaigns, LLC for EMILY's List
At Mindshare Internet Campaigns: Lisa Knapp, Vice Pres. of Client Svcs
Tim Flynn, Creative Director
Phil Lepanto, VP of Technology
At EMILY's List: Cheryl Gregory, Development Director
Barbara Perell, Web Manager
Internal Publications
Frank Russell Company for "Soundings"
Deborah Bergh, APR, Manager, Internal Communications and Soundings editor
Tina Arell, Corporate Marketing Project Coordinator
Gary Brooks, Corporate Marketing E-Business Project Manager
Karen Bryan, Writer
Marketing Communications (TIE)
Winner: Yahoo! for "Yahoo! Internet Train"
Linda Bennett, Yahoo!, Project Director
Glenn Tokunaga, Yahoo!, Art Director
*Dana Young, Yahoo!, Project Manager/PR Lead
Sean Florio, Yahoo!, Mktg Mgr
Jennifer Aman, Yahoo!, Mktg Mgr
Kim McCready, Yahoo!, PR Mgr, Broadcast
Sabrina Friedman, Fleishman Hillard; Public/Media Relations
Melinda McRae, Fleishman Hillard, Public/Media Relations
Sherri Weiss, Fleishman Hillard, Public/Media Relations
Winner: National Public Radio's "The Tavis Smiley Show Launch"
Jenny Lawhorn, Manager, Public/Media Relations;
Jessamyn Sarmiento, Director for Public/Media Relations
Laura Gross, Manager, Public/Media Relations;
*Susan Balding, Mgr, regional comms
* no longer with the company
Media Event
Neiman Group for ATPA - "Lock it or Lose It" Mock Auto Theft
Neiman Team Members: Tim Reeves, Partner/Director of PR
Kim Allen, VP
Kathy Geller Myers, Account Manager
ATPA Team: Julia Hearthway, Office of Attorney General
Frank Kuehn, AAA Mid-Atlantic Insurance Group
Roy Miller, Executive Director of ATPA
Michelle Staton, Office Manager
Lt. David Grassi, Erie Bureau of Police
Media Relations
FedEx Corp. and Ketchum for "Absolutely, Positively Delivering a New FedEx"
At FedEx Corp.:
Bill Margaritis, Corp. VP, Worldwide Communications and Investor Relations
Jim Clippard, Staff VP, Investor Rels
Eric Jackson, Staff VP, Corp, Comms
Shirlee Clark, Staff Director, Corp. Comms
Jesse Bunn, Manager, Comms
Sandra Munoz, Manager, Comms
At Ketchum
Chris Atkins, Partner/Director, Global Corporate Practice
Kiersten Zweibaum, SVP/Group Manager
Mike Doyle, VP/Group Manager
Tamara Norman, VP
Doug Novarro, VP
Tracey Maffeo, Account Supervisor
Kristine Duckett, Senior Account Executive
Jacqueline Giusti, Account Executive
Katherine Ducker, Assistant Account Executive
Ben Saft, Account Associate
Pro Bono
Wilcox Group for "Concert for Cancer"
Mat Wilcox, Principal
Erin McConnell, Senior Consultant
Jason Mercier, Senior Consultant
Natalie Brown, Senior Consultant
Yvonne Chiang, Media Relations Consultant
Jody Holgate, Writer
Jodi Rogers, Account Coordinator
Elizabeth Goldenshtein, Consultant
John Groves, Consultant
Nicole Tolmie, Consultant
Product Launch
Rogers & Cowan/Weber Shandwick on behalf of the Coca-Cola Co. for the launch of Vanilla Coke
Heather Krug, account director
Scott Houston, account executive
David Nobs, GM (Rogers & Cowan)
Peter Campisi, SVP
Nicole Gibbs, group manager
Allison Resner, account executive (Weber Shandwick).
PSA
National Breast Cancer Awareness Month Board of Sponsors, AstraZeneca HealthCare Foundation and Burson-Marsteller for "Bust the Barriers: Spotlight on National Breast Cancer
Awareness"
Susan Nathanson, National Coordinator, NBCAM
Kathy Beiser, Managing Director
AstraZeneca Healthcare Foundation
Andy Nebel, Director
Amanda Dethlefsen, Senior Associate, senior producer
Loretta Leong, Senior Associate
Nancy Carlson, Senior Designer
Jennifer Diaz, Associate
PR People Award Winners (partial listing)
Winners (partial listing)
Media Relations
Professional of the Year
Billee Howard
EVP, Weber Shandwick
PR Professional of the Year: Government
Sheri Chadwick
Director of Communications and Marketing
City of Coral Springs, Florida
PR Professional of the Year: Non-Profit
Morgan Roth
VP, Public Affairs, Recording for the Blind & Dyslexic
PR Professional of the Year: Education System
David Ritchey, Ph.D.
Professor, School of Communication, University of Akron
Crisis Communicator of the Year
Kent Jarrell
Senior Vice President,
APCO Worldwide
Community Relations
Executive of the Year
Tina-Marie Adams
Senior Vice President,
Hill & Knowlton
Public Affairs
Executive of the Year
Harvey Englander
SVP & General Manager, The MWW Group/LA Office