Archive: October 2003

Cultivating the Press Helps FedEx To Deliver a ‘New’ FedEx

October 27th, 2003 by

Nearly 10 years after its 1973 launch, FedEx Corp. created a new advertising campaign that took the company to the next level. The 1982 campaign — featuring a fast-talking executive barking out orders that the… Continued

Book Wrap

October 27th, 2003 by

Money may not grow on trees, but PR advice sure does. A slew of titles focusing on PR and communications hit the bookstores recently, with enough (communications) bullet points to make Al Capone wince. It’s… Continued

California Gubernatorial Recall Election ‘A Hollywood Ending’

October 27th, 2003 by

The California recall election brought to mind a recent movie, but Arnold Schwarzenegger wasn’t a cast member. The movie is “A Perfect Storm” and Arnold’s election — everyone calls him Arnold in California — occurred… Continued

Crossing The Aisle: How PR Pros Help Ad Agencies Make Waves

October 27th, 2003 by

While PR and advertising typically sit on opposite sides of the fence, it’s also true that PR professionals sometimes help ad agencies broadcast their success stories. Although advertisers have taken it on the chin the… Continued

Media Insight: Frequent Flyer

October 27th, 2003 by

OAG Worldwide 3025 Highland Mark Way, Suite 200 Downers Grove, Ill. 60515 630.515.3206 http://www.frequentflyer.oag.com The Wind-Up While daily newspapers and the newsweeklies have in recent years incorporated business travel as a regular part of their… Continued

Bugaboos

October 27th, 2003 by

It’s a mantra one hears from most reporters covering consumer magazine publishing and Lisa Granatstein, general editor at Mediaweek, is no exception. “There’s never a dull moment in this business, well maybe one or two,… Continued

A Link Between Corporate Fundraising and News Sites?

October 27th, 2003 by

First comes committing to cause-related marketing — easier said than done when you consider the competition for corporate fundraising can be fierce and that the charity close to the CEO’s heart doesn’t necessarily get the… Continued

Corrections

October 27th, 2003 by

In the Oct. 6 “Blueprint” it was incorrect to state that Jim Strickland had landed local TV appearances for author James Calder, a San Francisco-based client. The Oct. 20 “Blueprint” misidentified Matthew Lloyd from Text… Continued

PR Time for Popeyes

October 27th, 2003 by

Reports last week that a customer at a Popeyes chicken in Baltimore bit into his three-piece combo and found — a deep-fried mouse. The mouse was between the chicken skin and the meat of the… Continued

Counselors Academy Study Shows PR Pros Cautiously Optimistic for ’04

October 27th, 2003 by

After reeling the last two years from a torpid economy and thinning media budgets, PR pros are starting to see some light as they head into 2004, according to the latest Leadership Pulse Survey conducted… Continued