If you're of a certain age and hear someone belting out, "I'd like to teach the world to sing...." you probably think, sure, Coca-Cola and its rainbow full of sound ad campaign
from the 1970s. These days, however, most Americans can't match even the most prominent ad slogan with their corporate owners. That's according to a recent survey conducted by
Emergence Inc., a brand consultancy based in Richmond, Va. The relatively new slogans for Circuit City Stores ---"We're with you" --- and Staples Inc. --- "That was easy" ---
failed to register with a single one of the 1,021 people responding to the July survey. The only slogan recognized by at least half of the survey's respondents was Wal-Mart's
"Always low prices. Always," which was identified by 64% of the respondents.
Consumers Tune Out Corporate Jingles: Study…
