Two of the largest media monitoring services, Burrelle's and Luce, announced late last week that they are merging. Financial terms were not disclosed. Burrelle's/Luce, with
offices nationwide, will provide a comprehensive range of media monitoring including Web monitoring; same-day monitoring of the nation's major print and broadcast outlets with
delivery starting as early as 2:00 a.m. every business day and a comprehensive media database that includes more than 60,000 media outlets and more than 300,000 contacts.
Burrelle’s and Luce Announce Merger…
